Your Investment

Crises in the stock markets, banks, real estate, the euro, Countries, Europe… etc. The disillusionment after 2008 gave rise to a new phenomenon: people want to invest in something tangible, something real: gold, paintings, old cars, watches…

The specificity of investing in collectible watches resides in its unbelievable potential for appreciation and in its perennial stability which make it a "safe" investment.

Indeed, by definition there exist only a specific number of “collectors” watches, the offer is limited. On the other hand, the number of collectors (= the demand) continues to rise all over the world.

The best proof of the increasing interest in the “collector” watch is in the fact that the most well-known brands (Rolex, Patek, Omega, Jaeger LeCoultre or Vachron) continue to bring back legendary models with the goal of selling new watches. But nothing will replace the “original”, the “real one”.

The Indians and the Chinese have entered this market and now compose almost two-thirds of the buyers of the biggest watches in auction houses. Investment funds of several million Euros were created in 2010. And one can understand them, there is simply no example of a mythic piece whose value has depreciated over the past ten years. On the contrary, certain Rolex or Patek models have doubled in price over the past 10 - 15 years.

And all this, for the enjoyment of wearing the desired object without restriction nor complicated management, as opposed to other investments such as, for example, paintings or old cars (storage, insurance, repairs…). In brief, the best package possible: “protection of capital/return on investment/enjoyment”. Passion has become reason!

Every market has its stars and the Rolex Daytona is undeniably the absolute icon for the vintage watch market. Values have been mutliplied on average by 3/4 over the last 10 years. Nice exemplars are getting rarer and rarer. 

The equation represented by the vintage daytona's in terms of added value potential /pleasure/investment safety is one of a kind in today's uncertain markets.

It goes without saying that we would be delighted to help you create your ideal collection and that our expertise of more than 20 years in this business will be of value to you.

We are Rolex biggest and most passionated fans. We truly love and embrace their products as well their incomparable, impeccable after sales services. However, we are absolutely not affiliated with them/the Rolex brand in any way - we are simply the best independent experts around !